Apparel Group’s to expand R&B’s store count by 2025-end

Apparel Group plans to expand the retail footprint of its lifestyle fashion brand R&B to 250 stores by 2025-end. The group recently opened two new stores of the brand at Burjuman Mall in Dubai and Mazyad Mall in Abu Dhabi.

Known as one of the fastest growing lifestyle fashion brands in the UAE, R&B currently operates over 135 stores in the region. The brand aims to not only open new stores but also create a vibrant, customer-focused omni channel environment for its customers. The brand’s new stores feature over 10,000 styles of apparel and fashion accessories designed to cater to a wide variety of consumers.

Nilesh Ved, Founder and Chairman, AppCorp, the brand’s new stores at Burjuman Mall &Mazyad Mall help provide customers witha convenient access to trendy and affordable fashion.