Arvind Ltd expands linen range with new collection and campaign

28 February 2025, Mumbai

A major textile company, Arvind Ltd has expanded its linen range with a new collection and summer campaign, ‘Linen by Arvind, for all kinds of cool.’ To be launched across digital platforms and retail stores, the campaign features over 300 new styles and aims to highlight linen's versatility to a wider audience

Pranav Dave, Chief Business Officer - Knits Retail Division, Arvind Ltd, states, the campaign seeks to reposition linen as more than just a summer fabric. As linen provides the versatility demanded by modern fashion, the brand aims to encourage consumers to embrace the fiber as a year-round essential, valuing its comfort and the confidence it instills, he adds.

The new linen collection is now available at 160 Arvind Ltd stores and leading multi-brand outlets nationwide.

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