Azorte debuts in Amritsar with first store in Nexus Mall

20 November 2024, Mumbai

A premium fashion and lifestyle brand from Reliance Retail, Azorte has debuted into the Amritsar market with its first store in Nexus Mall, Rajinder Nagar.

The expansive 18,000 sq ft store represents a fusion of contemporary fashion, technology, and sustainability, aimed at redefining the modern retail experience. The store blends cutting-edge fashion, tech, and sustainability into a space that redefines modern retail, says Hari Krishnan, Head-Visual Merchandising, Azorte.

Tailored to meet the diverse fashion and lifestyle needs of women, men, and children, the store boasts of advanced features like smart trial rooms, self-checkout kiosks, interactive screens, and mobile scan-and-pay options, designed to enhance customer convenience and engagement.

Making its debut in September 2022, Azorte launched its first store in Bengaluru. The brand now operates over 15 stores across major cities, including Mumbai, Ahmedabad, Hyderabad, Gurugram, Delhi, Bengaluru, and Pune.

Parent company, Reliance Retail plans to open 250 Azorte stores within the next two to three years as part of its aggressive expansion strategy.

A subsidiary of Reliance Industries, Reliancce Retail manages a portfolio of fashion and lifestyle brands such as Reliance Trends, Avantra by Trends, Fashion Factory, and Centro. The company’s omnichannel network spans over 18,771 stores across grocery, consumer electronics, fashion, lifestyle, and pharmaceutical sectors.

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