Beyoung teams up with Noon.com for Middle East foray

20 November 2024, Mumbai

Fashion brand Beyoung has teamed up with e-commerce platform Noon.com for its debut in the Middle East market. Launched in 2017, Noon will support Beyoung’s foray into key regions including the UAE, Saudi Arabia, and Egypt as a part of the brand’s global expansion strategy, which aims to open 300 stores worldwide over the next three years.

Shivam Soni, CEO and Founder, Beyoung, says, the UAE has a significant, untapped market of consumers looking for value-for-money premium fashion, and Beyoung’s entry into this region marks a crucial step toward reaching the global mass market, including underrepresented Tier II, III, and IV cities.

Founded in 2018 in Udaipur, Rajasthan, Beyoung currently has a Gross Merchandise Value (GMV) of Rs 200 crore, aims to achieve a GMV of Rs 600 crore within the next three years.

The brand has already established a physical presence in several Indian cities, including Udaipur, Bhilwara, Kota, and Lucknow. As India’s direct-to-consumer (D2C) market continues to grow, it is expected to reach $100 billion by 2025, driven by an expanding base of around 200 million digital shoppers.

By entering the Middle East through its partnership with Noon, Beyoung positions itself to capture a broader international audience while continuing to grow domestically in India's booming e-commerce and fashion sectors.

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