Biba expands retail footprint with a store in Lucknow

28 July 2022, Mumbai:

Ethnic wear and lifestyle brand Biba has expanded its retail footprint by opening a brick-and-mortar store in Lucknow in the large-scale Lulu Mall.

As per a Fashion Network report, the bright, spacious retail outlet houses a wide selection of Biba’swomenswear and girl’s clothing and accessories.

RELATED NEWS . Biba launches new kurta collection in partnership with Liva

ALSO READ  Biba fues desi designs in RTW styles for workwear range 

The store has white walls with red and gold accents and graphic line drawings adorn the walls. Biba’s latest line of kurtas made from Liva fluid fabric features in the store along with its new workwear collection which mixes traditional ethnic silhouettes with western office wear staples.

Biba joins a number of fashion and accessories brands in the new mall including Much More, Aarke, Aurelia, Allen Solly, Kazo, Libas, Lakshita, and Label Ritu Kumar, etc

Lulu Group opened its latest mall in Lucknow earlier this month. The mall measures 2.2 million square feet and was constructed at a cost of Rs 2,000 crore. The retail space will provide employment to at least 15,000 people in Uttar Pradesh, according to Lulu Group.

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