Bliss Club to develop an all-inclusive apparel brand for women

21 July, Mumbai 2025

Minu Margeret, Founder. Bliss Club, aims to build an inclusive apparel brand that caters to the diverse needs of all women’s bodies. Moving beyond traditional narrow sizing and design conventions, the new brand will focus on comfort, fit, and style for all, moving beyond traditional narrow sizing and design conventions. Margeret has raised Rs 45 crore in Pre-Series B funding round from Elevation Capital, Eight Road Ventures and Alteria Capital for this initiative.

Through this move, Bliss Club aims to disrupt the activewear and lifestyle apparel market by focusing on inclusivity as a core tenet. This approach reflects a growing demand from consumers for brands that acknowledge and celebrate the variety of body shapes and sizes, ensuring that every woman feels seen, comfortable, and confident in her clothing.

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