BlissClub opens 16th store in Gurugram

27 May, Mumbai 2025

Indian direct-to-consumer (D2C) activewear brand focused on empowering women through movement, BlissClub has opened the brand’s 16th brick-and-mortar store at Elan Epic Mall in Gurugram. This strategic expansion highlights the brand's commitment to providing immersive retail experiences that go beyond traditional shopping.

Founded by Minu Margaret, Blissclub offers activewear specifically tailored to the needs of Indian women. The brand’s apparels blend functionality, comfort, and style, ensuring inclusivity across various body types and sizes. Their product line includes high-rise leggings, moisture-wicking tops, supportive sports bras, and versatile gym wear, all crafted to support diverse movements and lifestyles.

Envisioned as more than just a retail outlet; BlissClub’s new store at Elan Epic Mall is a community space that allows women to connect, move, and celebrate comfort in motion. This expansion follows Blissclub's recent funding success, where the brand secured Rs 33 crore in a round led by Elevation Capital. This investment is set to drive further growth, product innovation, and market penetration strategies, solidifying Blissclub's position in India's rapidly expanding activewear market.

LATEST FASHION NEWS