Clovia launches new sleepwear collection with cartoon character Garfield
12 July 2024, Mumbai
Lingerie and loungewear brand Clovia has partnered with beloved cartoon character Garfield to launch a new sleepwear collection.
Featuring 100 per cent cotton t-shirts and pyjama pants adorned with playful graphics of Garfield and his cartoon friend, the dog Odie, the collection boasts of a youthful aesthetic. It features oversized, comfort-driven designs. The campaign accompanying the collection showcases a model enjoying relaxing activities like drinking tea and eating pizza, reflecting Garfield’s whimsical nature.
Clovia is also expanding its brick-and-mortar presence across India. In May this year, the brand opened new stores at Chandigarh’s Cosmo Mall at Zirakpur, Gulbarga’s Orchid Mall, Hubli’s Marvel Artiza, and Ranchi’s Homah Tower.
Founded by husband and wife entrepreneurs Neha Kant and PankajVermani in 2012, Clovia is operated by its parent company Purple Panda Fashion. Around 89 per cent of the company’s stake has been acquired by Reliance Retail in a Rs 950-crore-deal.
