Crocs expands in Kerala with maiden store launch in Kochi
04 November 2024, Mumbai
Footwear brand Crocs has expanded its retail footprint in Kerala by launching the brand’s maiden physical store in Kochi. Located on the second floor of the Lulu Mall, the store offers a wide selection of casual footwear for men, women, and children.
Featuring a giant decorative Croc shoe, the store showcases walls of colorful Crocs in a variety of designs. It also features a dedicated area for ‘jibbitz’ charms to allow customers to personalise their Crocs with accessories such as bows, sparkling jewels, and playful characters. Shoppers can also enjoy comfortable seating areas to try on different styles.
This flagship opening follows a series of Crocs store launches across India by Apparel Group India, including a recent store in Faridabad’s Mall of Faridabad in September. Apparel Group India became Crocs’ exclusive retail licensee for North and East India in July and manages a portfolio of international brands like Charles & Keith, Victoria’s Secret, and Aldo, with over 2,200 stores nationwide.
