19 November 2024, Mumbai
Leading global sports brand, Decathlon plans to expand its operations in India in partnership with popular fashion and lifestyle e-commerce platform, Myntra.
This collaboration will make Decathlon’s diverse range of sports and fitness products more accessible in Tier I, II, and II cities, covering nearly 98 per cent of Myntra’s serviceable pin codes. The partnership will particularly focus on the growing sports markets like Northeast India.
Highlighting the significance of this alliance, Sankar Chatterjee, CEO. Decathlon India, states, Myntra’s extensive network and large base of premium customers provide an excellent platform to the company to showcase its wide range of sports and fitness products. This partnership also aligns with its mission to inspire more individuals to embrace an active lifestyle and experience the joy of sports across India.
Emphasising on the platform growing focus on emerging areas that previously had limited access to sports products, Sharon Pais, Chief Business Officer, Myntra, adds, this collaboration reinforces the platform’s dedication to supporting brands promoting an active and healthy lifestyle in the country.
To further boost visibility, Decathlon plans to launch targeted social media campaigns across various platforms, aiming to engage a wider audience and encourage a culture of fitness and well-being throughout India.
