Diljit Dosanjh roped in as brand ambassador by denim giant Levi’s
04 March 2025, Mumbai
Indian music artist and actor Diljit Dosanjh has been roped in as the new brand ambassador for global denim brand Levi’s.
The association will help Levi’s boost demand for its denim range by leveraging the Punjabi artist’s popularity and influence across markets.
Dosanjh will endorse the brand’s menswear range, including new loose and relaxed fits. The partnership will prove to be a perfect fit for the artist who considers denim as fashion statement rather than just a piece of clothing,
Amisha Jain, Managing Director-South Asia, Levi Strauss & Co, states, Dosanjh embodies the progressive spirit of Levi’s perfectly. His phenomenal journey perfectly aligns with the brand’s spirit of empowering self-expression through music, fashion, and culture, she adds.
After the massive success of Dosanjh’s ‘Dil-Luminati Tour’ merchandise, this collaboration is expected to boost sales of Levi’s denim range across the globe.
