DS Luxury to launch 30 stores across India by FY28

17 May, Mumbai 2025

Driven by an increasing demand for high-end goods, DS Luxury plans to launch 30 stores by the FY27-28, with a focus on multi-brand retail concepts.

The company is targeting Tier-II cities, recognizing that brand logos still hold significant status in India. The upscale retail division of Dharampal Satyapal Group, DS Luxury aims to operate both single-brand luxury boutiques and a new multi-brand retail concept, states Ritesh Kumar, Promoter, DS Luxury Retail.

The quiet luxury trend is gaining traction in India with brand logos emerging as status symbols and continuing to generate significant demand, notes Kumar.

DS Luxury currently retails seven luxury menswear brands, including Tom Ford, Berluti, Brioni, and Brunello Cucinelli, in luxury malls across Delhi. They first introduced Tom Ford to the Indian market in 2010.

Last year, the company launched Aquazzura, a women's accessories and shoe brand. Most recently, they brought the Italian fashion brand Eleventy Milano to India, opening in Delhi's The Lodhi Hotel. Eleventy Milano is known for its luxurious, contemporary clothing and shoes.

Now, DS Luxury is developing a multi-brand retail concept in partnership with an international firm, with launches anticipated this fiscal year. The company plans to initially roll-out stores in Delhi, Mumbai, Hyderabad, and Bengaluru. These will be more like concept stores, explains Kumar.

This multi-brand format will also facilitate the company's entry into Tier-II cities, where luxury mall infrastructure is still developing or non-existent. This format also serves as a risk mitigation strategy in a market where brand popularity cycles can be short, says Kumar. As luxury brands have a limited lifespan of high demand, having a multi-brand store helps reduce the risk he elaborates.

According to the property consultancy Knight Frank India, the number of ultra-high-net-worth individuals is projected to rise by 58.4 per cent, to over 19,000 by 2027 from 12,069 in 2022. The high-net-worth individual (HNI) segment, with net assets over $1 million, is also forecast to more than double to 1.65 million from 790,000.

To cater to the needs of this burgeoning population, the Bharti group is developing the country’s largest mall-Worldmark Aerocity in Delhi. Mumbai is also anticipated to see new luxury-focused projects like Oberoi Realty’s Three Sixty West in Worli and further expansions by the Palladium group. Similarly, Bengaluru, Hyderabad, and other major cities are also set to boost infrastructure support for premium retail.

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