Eponymous label Rimzim Dadu plans domestic and international expansion

09 November 2024, Mumbai

Rimzim Dadu eponymous fashion label plans to expand by setting up new stores both in the domestic as well as international markets. The brand also aims to focus on driving textile innovation and exploring new product categories to increase global accessibility while preserving a commitment to craftsmanship and design excellence.

Founded in 2007, the label Rimzim Dadu has established a distinct niche in the Indian fashion landscape by blending contemporary luxury with intricate, handcrafted artistry. Based in New Delhi, the brand is recognised for its bold, progressive approach to surface texturing, setting itself apart in a market where traditional designs often dominate. Known as a ‘progressive texturist,’ the label’ work demonstrates an instinctive and unconventional mastery of materials, reimagining them into artistic forms through her unique craftsmanship.

The offerings of Rimzim Dadu span womens wear, menswear, footwear, and accessories, appealing to fashion-forward individuals aged 25 to 45 who value innovation, luxury, and a connection to traditional craftsmanship. The brand’s clientele seeks statement pieces that merge art with fashion, enhancing their wardrobes with distinctive, high-quality designs.

Rimzim Dadu’s signature design philosophy involves magnifying micro details into dramatic macro expressions and transforming printed patterns into textured, three-dimensional surfaces. This innovative spirit has earned the brand national and international acclaim, including showcases at prestigious venues like the Victoria & Albert Museum in London. Accolades such as the Elle Style Awards, Grazia Young Designer Award, FICCI Young Achiever Award, underscoring the brand’s relevance in redefining Indian fashion on a global scale.

A defining element of the brand is its seamless fusion of avant-garde design with traditional Indian craftsmanship. Each piece reflects an experimental approach, producing creations that honor historical inspirations while pushing modern aesthetics. The ‘Bride of Steel’ concept, a standout in its bridal collections, symbolises strength and individuality, resonating with those who seek groundbreaking, culturally rooted fashion.

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