Fashion brand Ekresha launches e-commerce operations

A leading premium fashion brand, Ekresha has launched its e-commerce website to offer a wide range of Benarasi fabrics like silk, cotton, georgette, linen,etc to customers from across the country.

The brand also plans to expand its physical presence in Mumbai and Bengaluru. It recently launched its premium collection at Taj Khazana outlets in Delhi, Kolkata, and Chennai, marking a strategic move towards reaching discerning clientele across key cities.

Viraj Shah, Founder, Ekresha, affirms, the brand aims to preserve Benaras's rich cultural heritage while seamlessly integrating modernity. It will prove to be a gateway for global patrons to experience premium fabrics that narrate tales of exquisite craftsmanship and tradition, Shah adds.

The name 'Ekresha' draws its essence from Sanskrit, where 'ek' signifies 'one,' and 'resha' is derived from 'Rasa,' symbolising the essence of a silk thread. This name embodies the brand's ethos of singular beauty and timeless elegance woven into every fabric it offers.