Fear of third COVID-19 wave drive Etailers plan ‘safe months’ sale events

Fearing a third COVID-19 wave that could disrupt sales, online retailers Amazon, Flipkart, Myntra and Ajio plan to soon launch ‘safe months’ mega sale events.

The online retailers plan to launch a sale every fortnight and category-specific sales every 7-10 days in the coming months according to an online report. The aggressive push from the companies comes as online retailers faced a shortfall in April and May because of lockdowns.

In addition to regular sales, retailers plan to increase the number of sale days and offers in the coming months. Henceforth, discounts will be offered for 15 to 20 days on e-commerce platforms until September compared to the average 10-12 discounting days in the January and March quarters.

E-retailer companies like Ajio and Myntra are currently hosting sales that give up to 90 per cent discounts to customers. Ajio is starting its Big Bold Sale between July 01-05, 2021 and will offer 50 - 90 per cent discounts on fashion and lifestyle products. Myntra is hosting an End of Reason sale between July 3 and 8 and is giving 50 to 80 per cent rebates.