Gant’s Spring/Summer 2025 campaign introduces window display concept
13 May, Mumbai 2025
Released in all stores across India, Gant’s new Spring/Summer 2025 visual merchandising campaign, ‘Modern Mariner – A Gant Voyage’ introduces a fresh window display concept that aligns with the brand’s ongoing visual identity strategy, reinforcing its preppy image and East Coast roots.
A part of Gant’s seasonal storytelling approach, the SS25 installations incorporate nautical themes. The displays feature maritime elements like signal flags, sailcloth canvases, chrome detailing, and nautical hardware. The concept blends classic coastal symbols with modern design elements to boost visual appeal and in-store engagement.
Supporting the campaign is a defined color palette, showcasing shades such as nautical navy, white, sail beige, yellow, aqua, and regatta red. The materials used, including chrome, lacquered wood, and knotted cotton, were chosen to suggest movement and evoke the season’s maritime theme.
Titled ‘Preppy by Nature, Nautical by Design,’ the campaign aims to connect the brand’s identity with engaging storytelling through its physical retail locations. Each storefront installation is designed to create a consistent visual identity while reflecting aspects of the American East Coast lifestyle, a recurring theme in Gant's brand development.
The SS25 update continues the brand’s effort to standardize seasonal window strategies across its retail locations in India, using texture, color, and material consistency to maintain brand recognition and customer recall.
