Go Colors launches new range to meet activewear demands in India

Venturing into the activewear market, Go Colors, the clothing brand of Go Fashion has launched a new apparel range named ‘Go Active.’

Featuring women’s apparel specifically designed for comfortable workouts, the collection is available on the direct-to-consumer e-commerce store of Go Colors.’ It includes leggings, shirts, and joggers designed for activities such as yoga, cross-fit, and running. Available in a variety of colors, the range aims to meet the growing demand for activewear and athleisure options in India.

In addition to expanding its product selection, Go Colors is also broadening its retail footprint both within India and internationally. The brand recently signed a franchise agreement with the Middle East-based retail giant Apparel Group to extend its reach in Gulf Cooperation Council countries over the next five years. The expansion plan includes launching offline sales points and building a strong e-commerce presence in the region.