Hyundai India Couture Week 2024: A fusion of tradition and innovation

Hyundai India Couture Week 2024: A fusion of tradition and innovation

The Fashion Design Council of India (FDCI) proudly announces the upcoming Hyundai India Couture Week, in collaboration with Reliance Brands, from July 24 to July 31, 2024, at the Taj Palace, New Delhi. This event is set to be a grand celebration of Indian fashion, highlighting the union of tradition and modernity through exceptional craftsmanship.

Celebrating artisanal excellence

This year’s edition focuses on the rich cultural heritage of India, showcased through the intricate designs of the country's top couturiers. Fourteen renowned designers, including Abu Jani Sandeep Khosla, Amit Aggarwal, and TarunTahiliani, will present collections that emphasize the artistry and handcrafting skills integral to Indian couture. Each designer's work will narrate stories that honor India’s cultural tapestry, blending traditional and contemporary elements.

FDCI's vision and commitment

Sunil Sethi, Chairman of FDCI, expressed his enthusiasm for the ongoing partnership with Hyundai and Reliance Brands. He highlighted that the event showcases the rich heritage and exceptional craftsmanship of Indian fashion. This edition of Couture Week aims to celebrate the visionary artistry of designers and emphasize the timeless beauty and cultural significance of handcrafted couture.

Hyundai's dedication to culture and creativity

TarunGarg, COO of Hyundai Motor India Limited, shared similar sentiments, highlighting Hyundai’s dedication to supporting artisans and promoting India's diverse cultural heritage. He emphasized that this partnership with ICW aligns with Hyundai’s vision of 'Progress for Humanity' and showcases the blend of Hyundai’s exceptional product design and engineering with the creativity of Indian fashion.

Reliance brands' support for Indian designers

JaspreetChandok, Group Vice President of Reliance Brands Ltd., emphasized the importance of the event in nurturing talent and advancing Indian couture. He noted that the event celebrates the rich tradition and contemporary evolution of Indian fashion, providing a platform for esteemed designers to showcase their exceptional craftsmanship.

A week of fashion extravaganza

The Hyundai India Couture Week 2024 promises an eight-day spectacle featuring the finest in Indian fashion. With a lineup of eminent designers and a commitment to celebrating both innovation and tradition, the event is set to inspire and set new trends in the fashion industry.

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