10 December 2022, Mumbai
Myntra has included Indifusion on its platform. Indifusion is a fusion wear brand and the range comprises more than 350 styles, across kurtas, kurta sets, ethnic dresses, dupattas, and bottoms, among other finely crafted apparel and accessories. These selections will be part of Indifusion’s four collections, Indipure, IndiLove, IndiGlam, and Indie label.
Myntra’s social commerce propositions M-Live and M-Studio will also be leveraged to enable Indifusion to connect with the fashion-forward customer base.Catering to the growing demand from young women who experiment and embrace vintage crafts wrapped in modern silhouettes, Indifusion endeavors to revolutionize the fusion wear segment with its design aesthetics, which reflect a blend of extravagant international fashion and the grace of heritage craftsmanship.
Indifusion integrates Indian culture with bold contemporary ideas. The fusion wear segment recorded a strong growth rate on Myntra in 2022, resulting from a greater affinity for design from fashion-forward shoppers on the platform. Myntra has been seeing a great demand for and increased adoption of fusion and ethnic wear and trendsetting designs and styles among customers.
Indifusion is marketed and retailed by Bestseller India, which is a part of the Bestseller group, a family-owned fashion company from Denmark, founded in 1975.
