14 October 2022, Mumbai:
Indya has opened a store in Malaysia. The new store in Malaysia marks Indya’s offline expansion to international markets, making it a significant stride in the brand’s efforts to grow its global business.
The brand is looking at opening stores in regions with strong NRI communities such as the US, Canada, South Africa, and the Middle East.
The store in Malaysia is spread across 1200 sqft and houses an assortment of Indian wear from chic daywear dresses and tunics elevated with traditional prints to modern festive wear that encapsulates the brand’s signature pre-stitched saris, shararas and kurtas with attached dupattas and statement fusion jumpsuits. The brand offers extremely current and functional designs at very affordable price points.
Indya, a part of New Delhi-based fashion house High Street Essentials, was born out of a thought to modernize ethnic fashion by considering the evolving lifestyle and needs of the new-age woman.
Indya has since grown to become one of India’s leading omnichannel fashion brands. Besides retailing in the country through its website, online marketplaces, 400 shop-in-shops, and 32 exclusive brand stores, the brand also serves a robust international market that currently contributes to 18 percent of its total revenue.
