Jack & Jones A/W ’21 collections is all about individualism
17th August 2021, Mumbai:
European high street brand Jack & Jones, is present in India for over a decade with a retail footprint in over 60 cities. Known for its trends-driven offerings in denim, the brand created a strong recall value amongst consumers within a short span of time. Jack & Jones continuously strives to bring the best international fashion across all menswear categories. The brand recently launched the Jack &Jones Junior range to offer a similar set of high on fashion styles and denims to younger age group.
Spotlight on individual personalities in A/W ’21
The A/W’21 collection offers four different ranges under their sub-brand. Named Core- Off Grid, Vintage-The Lone Ranger, Originals-90’s Love and Premium- Gangster in LA, these collections highlight the distinct personalities of consumers. They embrace the concept of individualism by innovating with details and shapes in the garments. Their verbose prints and concealed patterns give the garments an outdoor and technical look. Their earth-inspired colors explore unexpected shades that give them a futuristic look.
Product Innovations
The bran launched a sustainable denim range made with responsibly sourced cotton through Better Cotton Initiative. The denim range washed in recycled water has zero fresh water usage. The garments are mostly made from cotton blends and recycled polyester while undergarments are made from modal fabrics. Their colors range from autumn hues like burnt orange, amber, grey and black to different shades of blue, etc.
The brand adopted a smooth ‘phygital’ retail model that incorporates various technological concepts like virtual catalogues, AI enabled smart mirrors and convergence of offline and online channels. These concepts help consumers virtually browse through various products offerings, minimum personal contact and choosing their preferred mode of shopping.
A pioneer in street style garments and denim in India, Jack & Jones offers latest denim trends that provide a perfect mix of comfort, fashion and individuality. The brand also offers other products such as accessories, shirt, T-shirt, pants, shorts, winter wear, trousers, blazers, suits, accessories, footwear and lounge wear/ inner wear. The target consumers vary between teenagers and young adults. The brand recently launched the Jack & Jones Junior range for young boys aged 4 to14 years.
Retail Footprint
Jack & Jones has a retail space of over 2 lakh sq. ft. across India and is present in over 60 cities including Mumbai, Delhi (NCR), Bengaluru, Hyderabad, Kolkata, Pune, Ahmedabad, Chandigarh, Surat and Ludhiana. Their retail network spans 74 stores and 525 shop-in-shops across the country. The brand is also available on www.jackjones.in and with leading online partners.
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