17 July, Mumbai 2025
Acclaimed artisanal brand under Aditya Birla Fashion and Retail, Jaypore has launched its inaugural store in Raipur, Chhattisgarh. Spanning over 1,663 sq ft, this new store signifies a key expansion in Jaypore's mission to highlight India's rich craft heritage through immersive shopping experiences.
Known for its vibrant cultural spirit and appreciation for handmade goods, Raipur provides an ideal setting for Jaypore's entry into the state. Featuring a terracotta-hued facade and glowing geometric lattice, the store’s design invites customers into a world that celebrates the intricate work of India's skilled artisans, or ‘karigars.’
Manu Gupta, Vice President and Brand Head, states, Marking a significant milestone, Raipur deepens Jaypore's commitment to India's craft legacy. The brand aims to create ‘sanctuaries of tradition and design’ where Indian craftsmanship can be experienced in its purest form, he emphasizes.
Beyond handcrafted products the store’s offerings include tribal silver, gold-plated heirlooms, stone-studded ornaments, woven textiles, wooden décor, and block prints. Each piece reflects Jaypore's dedication to preserving and celebrating India's enduring craft traditions.
With its Raipur debut, Jaypore continues to establish retail spaces that are not merely shopping destinations but tributes to Indian artisans and the timeless beauty of handmade design, further weaving a larger story of culture and design across the country.
