Jiwya launches new collection crafted from 100% plant-based materials
16 January 2025, Mumbai
Sustainable fashion brand, Jiwya has launched a new collection, titled, ‘Rivayat’ made from 100 per cent plant-based materials.
Offering the brand’s signature apparel pieces including cocktail, casual brunch outfits and resort wear, the collection highlights over 100 indigenous art forms like hand-woven fabrics, hand embroidery, hand block prints and hand painting. It is a testament to the stories of India translated into apparel that nestles it in plant-based compassion, says Aishwarya Lahariya, Co-founder. The designs of the collection are based on a scientific and global approach and aim to transcend Indian generational arts through a sustainable lens for global audience.
Celebrating the body, skin, textures and shapes – of the wearer and the fabric, the collection uses proprietary plant colors and softest fibers for their earthy, raw luxury appeal, he adds,
The collection is currently available to customers across the world via Jiwya’s website as well as global marketplaces based in LA, London and Europe.
