KingsCrafts Online Brands targets Rs 50 crore revenues from Underrated Club this fiscal

27 July 2024, Mumbai

Online fashion retail brand KingsCraft Online Brands has targeted Rs 50 crore in revenue from its newly launched e-commerce platform, Underrated Club, within this fiscal year. The Pune-based company also plans to venture into offline segments by establishing 50 fashion retail stores across Tier-I cities by March next year.

Bootstrapped with an investment of Rs 8 crore, Underrated Club is strategically positioned as a key player in the affordable luxury streetwear segment. The company plans to tie up with leading e-commerce platforms and establish a physical presence through retail partnerships, pop-up stores, and flagship stores in key metropolitan cities.

As part of its expansion, the company plans to establish physical retail stores in cities including Mumbai, Delhi, Bengaluru, Pune, and Hyderabad within the current fiscal year. Its goal is to reach Rs 200-crore topline from the platform over the next three years.

URC brings a fresh, dynamic edge to streetwear tailored specifically for the youth, says KartikAnand, Co-founder of Underrated Club. The brand is expanding its offerings to include a diverse mix of fashion elements, ensuring there's something for everyone, he adds.

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