Kraus Jeans increases pan-India EBO count with two new outlets in Delhi
13 June, Mumbai 2025
Indian women's denim and western wear brand Kraus Jeans has increased its EBO count across India to 15 by opening two new outlets in Delhi.
Located at City Center, Rohini, and Rajouri Garden Main Market, Delhi, these new stores reflect the brand's ongoing commitment to delivering perfectly tailored denim to its core customer base.
Founded in 2003, the Thane-headquartered Kraus Jeans is a leading national label focusing on stylish, well-fitting denim and casual wear for modern Indian women.
The brand operates both online and offline, with an established presence through its e-commerce website and in over 800 multi-brand stores, alongside standalone locations in major cities like Mumbai, Pune, Hyderabad, Noida, Bhopal, and Borivali.
Kraus's expansion in Delhi highlights its strategic focus on urban markets. Besides denim, the brand also offers western tops, jackets, pants, joggers, and more - all designed to meet the evolving demands of a young, fashion-conscious demographic.
With this accelerated retail expansion, Kraus Jeans continues to demonstrate that homegrown brands can successfully deliver tailored fashion experiences through a blend of physical and digital presence, all while maintaining authenticity and customer trust.
