Kshitij Jalori launches new collection and brand logo
Delhi-based women’s wear designer Kshitij Jalori has launched a new collection of bright prints titled ‘Kellee.’ The designer has also launched a new brand logo to pay homage to his origins. Jalori’s new ready-to-wear print collection spans from 2021 to 2022. The line reinterprets US artist Elsworth Kelly’s nature-inspired art and designs casualwear garments for relaxed events and staying at home.
The prints are tropical marigolds, hydrangeas, anthuriums, and birds including toucans and hornbills Its colour palette includes reds, magentas, whites, and oranges. The straight-cut silhouettes act as a perfect canvas for the illustrations to come alive, as well as made practical for Indian summers. The brand has also launched a new logo that features the name ‘Ajmer’ beneath the designer’s name to signify where the brand’s aesthetics originate as brand founder and designer Jalori is originally from the city of Ajmer.
