Lestrange collaborates with Vaayu for world’s first lifecycle calculator

Menswear brand Lestrange has collaborated with tech startup Vaayu to launch the world’s first lifecycle calculator with live data insights to help consumers study the environmental impact of their fashion choices.

Called ‘Re Count,’ the calculator provides customers with information about latest fashion trends and fashion habits that can reduce emission per wear by up to 50 per cent. .

To operate this calculate, customers need to answer a set of questions that help assess their product selection choices and aftercare habits to extend a garment’s life, thus helping them decrease carbon footprint over the product’s entire lifetime.

The calculator also provides customers infographics and equivalencies to help visualize the impact of making small changes like modifying washing methods in their daily lives. The calculator allows them to explore different levers to see how adjustments such as wearing an item for longer between washes, reducing the washing temperature or holding on to it for an extended period of time can either increase or decrease the overall footprint of that garment.