Littlebox raises Rs 17.5 crore funds to upgrade the company’s tech portfolio
31 July 2025, Mumbai
A rapidly expanding Indian fast fashion brand primarily targeting Gen Z consumers, Littlebox has successfully raised Rs 17.5 crore in a recent seed funding round. The round was co-led by Huddle Ventures and Prath Ventures, with additional participation from a group of angel investors.
According to Rimjhim Deka, Co-founder and CEO, Littlebox, the company plans to use this newly acquired capital to upgrade the startup's tech portfolio and expand their support team. As per regulatory filings, Huddle Ventures contributed approximately Rs 7.49 crore, while Prath Ventures infused Rs 7.99 crore via its Eternal Emerging Enterprises Fund I.
Founded in 2021 by the husband-wife duo Partha Kakati and Rimjhim Deka, Littlebox operates as a direct-to-consumer (D2C) brand, selling trendy clothing and outfits through its website and mobile app.
What sets Littlebox apart is its real-time retail model. The Guwahati-based brand employs a unique 15-day inventory management cycle, allowing it to frequently drop new designs without holding large inventories. A sophisticated backend tech stack enables the startup to forecast demand for new designs by analyzing website traffic, giving it a significant edge over traditional brands that operate on seasonal demands.
Littlebox maintains its own manufacturing and warehousing facilities in Delhi NCR and currently employs around 100 people. The company proudly claims to have been profitable since its inception, demonstrating a remarkable over 100 per cent growth trajectory in the past three years. Its revenue impressively increased by 104 per cent to Rs 55 crore in FY25 from Rs 27 crore in the previous fiscal year, with net profit growing by 318 per cent to Rs 2.3 crore from Rs 55 lakh in FY24.
Following this maiden funding round, Littlebox has set an ambitious target of reaching the Rs 100 crore revenue mark. The startup plans to achieve this through aggressive brand-building campaigns, continuous new design launches, and scaling up its Stock Keeping Units (SKUs).
To date, Littlebox has fulfilled approximately 1.2 million orders and attracts around 100,000 visitors to its website daily. The brand is banking on the burgeoning fast fashion market in India, which is projected to exceed $50 billion by FY31. Littlebox is poised to compete head-on with other Gen Z-focused fast fashion platforms like NewMe, Berrylush, and Snitch, as well as established legacy players such as Zara and H&M.
