Max Fashion to strengthen supply chain in Vietnam, India

04 September 2024, Mumbai

Apparel-to-accessories conglomerate Max Fashion aims to strengthen its supply chains in Vietnam and India after it faced a brief disruption in Bangladesh due to the current political crisis in the country.

Pallavi Pandey, Head- Marketing, says, the brand faced a slowdown in terms of sourcing due to this disruption. However, the supply chain has now been restored, she adds.

Max Fashion’s youth-centric brand, Max Urban brand recently partnered with Bollywood actor Alaya F to reinforce its popularity among Gen Z.

Launched in April last year, Max Urban has boosted the brand’s online business while also keeping its offline business stable.

The fashion conglomerate plans to expand its stores in metro cities, specifically in malls. The value fashion brand added almost 100 stores in the last 1-1.5 years. This year, it aims to grow by double-digits this year, adds Pandey. To achieve, the brand plans to set up independent high street big stores in metros and state capitals such as Lucknow, Jaipur, and Ahmedabad, she states.

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