MBL inks deal to distribute New Era Cap products in India
13 August 2024, Mumbai
Metro Brands (MBL)has inked a deal with the New York-based brand New Era Capto distribute and sell the brand’s iconic headwear, apparel, and accessories throughout India. The company will sell these products through both physical retail stores and online platforms.
This partnership represents a significant milestone for MBL as it seeks to infuse sports culture into the Indian cap market. Nissan Joseph, CEO, Metro Brands, highlights, through this collaboration, the company aims to bring the best global brands to India to meet customers' athleisure needs. The partnership will make caps a must-have accessory in India, he adds.
With a robust network of over 800 stores across the nation and the upcoming launch of India’s first Foot Locker store, Metro Brands continues to strengthen its position in the Indian retail sector, offering a diverse selection of both domestic and international brands to its customers.
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