Men’s ethnicwear brand Tasva launches new EBO in Pune
21 August 2024, Mumbai
The men’s occasion wear brand by TarunTahiliani and Aditya Birla Fashion & Retail, ‘Tasva,’ has launched an exclusive brand outlet in Pune. Located in ‘The Pavillion,’ one of the city's premier shopping centers, the new store showcases Tasva’s curated selection of wedding and festive wear.
A part of the Nexus Malls portfolio, The Pavillionis situated on SenapatiBapat Road in Pune and hosts over 200 Indian and international fashion and lifestyle brands, including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics.
Launched in 2021, Tasvais a men’s clothing brand under Indivinity Clothing, a joint venture between renowned fashion designer TarunTahiliani and the Aditya Birla Group. The brand focuses on offering classic traditional and occasion wear tailored for the modern Indian man.
Tasva operates a mix of company-owned and franchise outlets, with its first brick-and-mortar store opening in Bengaluru. The brand also sells online through its direct-to-consumer e-commerce platform, following an omni-channel expansion strategy to drive growth.
