Neha Kant uplifts fashion at Clovia

Neha Kant's journey from a small town to the helm of Clovia, a disruptive force in India's lingerie market, culminates in a remarkable acquisition by retail giant Reliance, valued at Rs 950 crore. Raised in Haridwar amidst an engineering-oriented family, Neha defied convention, pursuing her passion for mathematics and management, eventually founding Clovia in 2012 alongside her husband Pankaj Vermani and a tech-savvy co-founder.

Despite initial funding challenges, Neha's relentless drive propelled Clovia to challenge industry incumbents like Zivame, capturing the attention of Reliance. The acquisition marks a significant milestone in Neha's entrepreneurial journey, showcasing her visionary leadership and innovative spirit.

Clovia's success under Neha's stewardship lies in its commitment to inclusivity and innovation. By leveraging technology, the brand offers personalized experiences, with patent-pending algorithms analyzing customer preferences. With a workforce of 600 and indirect employment for over 10,000, Clovia's expansive footprint includes 70 Exclusive Brand Outlets, 250 retail touchpoints, and 140 factories.

Beyond revolutionizing lingerie, Clovia's marketing initiatives, exemplified by the 'Nothing But Real' campaign, champion body positivity and inclusivity. Real women, like acid attack survivor Anmol Rodriguez, feature prominently, resonating with diverse audiences across India's tier-two and tier-three cities.

Neha's entrepreneurial prowess has garnered prestigious accolades, reflecting her dedication to excellence. Yet, beyond professional success, Neha finds fulfillment in sports and cerebral pursuits, embodying a balanced approach to life.

At the forefront of retail innovation, Neha leads discussions at the Phygital Retail Convention, sharing insights to navigate the evolving landscape of commerce. Her journey from a small town to the pinnacle of India's retail industry is a testament to resilience, innovation, and the transformative power of entrepreneurship.