New Balance launches second store in Pune at Viman Nagar

19 November 2024, Mumbai

Expanding its retail presence in Pune, globally renowned brand for running footwear and comfort-driven fashion, New Balance has opened its second store at the Phoenix Marketcity in Viman Nagar. This new store follows the launch of New Balance’s first Pune location at Phoenix Wakad earlier this year, signaling the brand's commitment to growth in the Indian market.

Designed to offer Pune residents, an enhanced access to premium footwear and apparel, the store blends quality craftsmanship with cutting-edge technology. It offers a carefully curated product selection targeting fitness enthusiasts and fashion-forward shoppers alike. Some of the highlights of this collection include footwear featuring Fresh Foam X and FuelCell technologies, along with New Balance’s signature models like the 1080, 550, 2002R, and 574.

Radeshwer Davar, Country Manager, New Balance India, says, with this store opening, the brand aims to expand its products’ reach to more people and also offer them an elevated brand experience.

The new store addition is a part of New Balance's broader strategy to respond to a growing demand for both high-performance and stylish footwear and apparel in the region.

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