06 January 2023, Mumbai
Onn has launched a winter collection for men and boys. The collection comprises thermals, sweatshirts, hoodies, jackets, joggers, and track pants.
The demand for winter clothing in India is booming and the market growth is predicted to accelerate to six percent compound annual growth rate. Onn is banking on its affordable pricing to make deeper inroads in this segment.
Onn is a brand from the house of Lux Industries. Lux has always developed innovative product offerings driven by customer demand in response to shifts in consumer tastes and preferences over the years. Innerwear major Lux has drawn up plans to increase the turnover of its flagship brand Lux Cozi from Rs 700 crores to Rs 1,000 crores by fiscal year 2025. As part of this plan, the company will beef up its presence in regional markets and engage regional celebrities as ambassadors of the brand.
To begin with Saurav Ganguly, the former captain of the Indian cricket team, will be the brand ambassador for Lux Cozi as he is a popular person in West Bengal, well known nationally and having him as brand ambassador would help the brand connect with potential customers in an effective way. The next target is the southern markets of the country and the plan is to penetrate this market through regional brand ambassadors.
