Peter England launches Spring/Summer collection

Leading international menswear brand from Aditya Birla Fashion and Retail, Peter England has launched its new Spring/Summer collection ‘The Antiviral Linen Project.’ As per India Retail, the collection was launched with a campaign titled ‘Easy On You’.

The collection comprises a wide array of premium linen shirts in unbeatable designs and colors specifically designed to meet the summer needs. Starting at an attractive price of Rs 1799/-, these 100 per cent linen shirts are breathable, feather soft and are infused with Antiviral* technology powered by VirobanTM, a Swiss Fabric Technology Firm.

The brand’s commercial features two free spirited young men on the go sporting Peter England Linen shirts and enjoying landscapes while dodging the hustle of city life and office. The campaign beautifully asserts the theme of Going Easy this summer with the comfort of impeccably crafted linen shirts from the brand.

Peter England has launched a mega digital campaign across multiple new age digital channels such as Facebook, Instagram, YouTube, and other high impact properties to reach the target consumers.