R&B launches first brick-and-mortar store in Thiruvananthapuram

Marking its debut, family focused apparel retailer R&B launched its first brick-and-mortar store in Thiruvananthapuram. The large scale store offers the brand’s value-based products to shoppers with focus on trend driven and practical western wear.

The store has dedicated segments for men’s, women’s, and children’ clothing along with accessories such as handbags, hold all bags, hats, socks, and fashion accessories. It also has sections for denim, ethnic wear, personal care goods, and gift items.

R&B also opened its 20th India store to date in Maninagar, Ahmedabad at the start of April. The brand also opened a store in Kochi’s Lulu Mall March-end. It is a part of the Apparel Group India, the Indian arm of UAE-based global fashion and retail giant Apparel Group.

Apparel Group India is also responsible for retailing labels including Victoria’s Secret, Bath & Body Works and Aldo in India.