Rahul Mishra unveils latest collection, at Hyundai India Couture Week 2024
30 July 2024, Mumbai
Designer Rahul Mishra unveiled his latest collection, ‘Nargis’ at the Hyundai India Couture Week 2024, held in association with Reliance brands and organised by FDCI. This collection delves deep into the designer’s intimate bond with nature, bringing forth a spiritual connection that transcends mere inspiration.
Capturing the essence of a garden, the’ collection illustrates nature’s subtle yet profound interactions within man-made habitats. Rahul Mishra’s pieces evoke the serenity of a courtyard, the tranquility of chirping birds, and the beauty of blossoming flowers. It narrates scenes viewed from the windows of a cozy home, showcasing lush gardens, frolicking peacocks in a Mughal Garden, vibrant pomegranate flowers, and a lively fish pond basking in the golden sun. These detailed embroidery artworks are reflections of life's simple pleasures, meant to be cherished by the wearer.
Created over eight months, the collection was crafted by over 1,200 embroidery artisans from various villages across India. It modernises traditional hand-embroidery techniques with vibrant surfaces adorned with aari thread-work, bugle beads, kundan, rhinestone crystals, glass beads, freshwater pearls, sequins, and nakshi pita work, etc.
The collection symbolisesMishra’s commitment to the reverse migration of embroidery artisans from crowded sub-factory setups in cities to their village communities. The brand's couture is crafted to meet existing demand rather than for mass production, embodying a purpose-driven approach that defines its identity.
