Rakesh Jallipally appointed as new CEO by Pepe Jeans London

26 July 2025, Mumbai

Iconic denim and lifestyle brand, Pepe Jeans London has appointed Rakesh Jallipally as its new Chief Executive Officer, effective July 24, 2025. With a career spanning over 18 years in the fashion, retail, and consumer technology sectors, Jallipally is expected to bring a wealth of strategic insight and experience to the company's India operations.

This key appointment signals a significant step in Pepe Jeans' ongoing growth strategy, aiming to strengthen its connection with India's dynamic and evolving consumer market.

Before joining Pepe Jeans, Jallipally served as Vice President at Flipkart, where he played a pivotal role in launching and expanding ‘Spoyl,’ a fashion platform targeting Gen Z. He also oversaw the men's fashion segment, gaining deep insights into India's digital-first retail landscape and the preferences of young, fashion-savvy consumers. This expertise will be crucial in elevating Pepe Jeans' presence and appeal in the Indian market.

Jallipally's extensive background also includes his instrumental role in the launch of Azorte Reliance Retail, further solidifying his reputation as a trailblazer in India's fashion retail scene. He dedicated nearly a decade to Arvind Fashions, holding both CEO and COO roles, where he was instrumental in driving the growth and transformation of well-known brands like USPA and Flying Machine. His career began at Raymond, managing extensive retail operations across South India, which laid the foundation for his robust operational and strategic capabilities.

Holding a postgraduate diploma in Management from IIM Lucknow, Jallipalli specializes in marketing and strategy, providing him with a strong blend of academic knowledge and practical business leadership.

LATEST FASHION NEWS