Rangita celebrates new beginnings with Spring-Summer 2025 campaign
An ethnicwear brand from Stellaro Brands, Rangita pays a vibrant tribute to fresh start and festive spirit with its new Spring-Summer 2025 campaign.
Titled ‘Shubh Aarambh’ and shot at the scenic Chinar Haveli of acclaimed photographer Raghu Rai, the campaign captures the joy of summer weddings, female friendships, and cultural nostalgia. It focuses on empowering women by offering them a wide variety in ethnic wear.
Merging tradition with modernity, the in-house campaign showcases apparel pieces that are ideal for both daily wear and special occasions. It captures the glow of nostalgia and the unbreakable moments experienced at Indian weddings, says Himanshu Chakrawarthi, CEO, Stellaro Brands.
Conceptualized by Shivanee Dutt, Sr Director - Brand Marketing, the campaign was developed by Saswata Ghosh and Shayak, Creative Directors. with music by the late Sunjoy Bose and vocals by Arushi Tiwary. The brand has rolled out the campaign across Instagram, Facebook, and YouTube.
Looking ahead, Rangita plans to strengthening its omni-channel growth strategy opening around 25 stores in the next 12 months. Of these, the brand plans to open 5-6 new stores in this quarter spanning April–June 2025.
