Rare Rabbit expands presence with new Rajahmundry store

 17 August 2024, Mumbai

Apparel and accessories brand Rare Rabbit has expanded its retail presence by opening its first store in Rajahmundry, Andhra Pradesh

Featuring a white interior adorned with whimsical golden rabbits, the new Rare Rabbit store creates a unique shopping experience. It offers a range of both smart and casual menswear, including shirts, graphic t-shirts, belts, chinos, and other western wear designs.

Rare Rabbit has been actively expanding its offline footprint, recently making its debut in Jammu with a store in Wave Mall. Additionally, the brand opened its second store in Vadodara at the Mona Lisa Centrum mall. Earlier this year, Rare Rabbit also launched a store in Hyderabad.

A part of the Radhamani Textiles-owned House of Rare, Rare Rabbit also retails through its direct-to-customer e-commerce platform. Besides Rare Rabbit, Radhamani Textiles also operates the brands Rareism and Articale. Each of the company’s labels is designed with a modern, relaxed style to appeal to millennial and Gen Z shoppers.

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