Rowdy Wear bags ‘Iconic Indian Streetwear Brand’ title at Outlook India Business Awards 2024
27 November 2024, Mumbai
An edgy fashion label launched by actor Vijay Deverakonda, Rowdy Wear was awarded with the Iconic Indian Streetwear Brand award at the Outlook India Business Awards 2024. Known for its bold designs and youthful energy, Rowdy Wear has established its position as a trailblazer in redefining streetwear culture in India.
The recognition celebrates the brand's widespread appeal among India’s youth, who resonate deeply with its rebellious ethos and distinctive style. Launched as an extension of Deverakonda’s own personality and unique style, Rowdy wear has grown into a movement championing individuality, confidence and bold self-expression. The brand aims to make trendy fashion accessible, aligning with its youthful target audience. It focuses on edgy, urban designs, including t-shirts, hoodies, joggers, and accessories that resonate with India’s growing streetwear culture.
Operating primarily through its exclusive app, Rowdy Wear allows fans to access new collections and engage with the brand directly. The brand’s success not only reflects Deverekonda’s ability to connect with fans on and off the screen but also highlights its role in shaping India’s dynamic streetwear scene.
