Soch expands bridal wear range with new ‘wedding wardrobe collection’

12 November 2024, Mumbai

Women’s ethnic wear brand Soch has expanded its bridal wear range with the launch of its new ‘Wedding Wardrobe Collection,’ tailored to meet the needs of the entire wedding party this winter festive season.

The collection showcases a stunning range of bridal trousseaus featuring luxurious fabrics, intricate embroidery, and dazzling embellishments. The collection also includes arange of versatile bridesmaid dresses designed for various wedding functions and a selection of elegant and sophisticated ensembles for wedding guests.

Catering to a wide customer base, the collection offers classic silhouettes such as lehengas, sarees, and anarkalis, blending traditional craftsmanship with contemporary design. Priced starting at Rs 7,000, the collection is accessible both online and at Soch’s physical retail locations.

Positioned as ‘the largest evening-occasion wear ethnic brand for women in India,’Soch operates 175 stores across 70 cities and maintains a direct-to-consumer e-commerce platform. Its extensive product line includes sarees, lehengas, salwar suits, kurtas, tunics, kaftans, and other ethnic garments, cementing its reputation as a go-to destination for festive and special occasion attire.

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