27 June, Mumbai 2025
Currently a Rs 75-crore enterprise, homegrown Indian brand, Suta plans to reach revenues of Rs 109 crore by FY25-end. The brand remains committed to artisans, community-driven storytelling, and a disciplined approach to building a business with soul.
From its inception, Suta avoided conventional marketing strategies. The brand's digital presence thrived on raw, behind-the-scenes content, genuine conversations, and unfiltered faces—including the founders themselves. A significant portion of Suta's digital footprint stems from user-generated content (UGC), with customers sharing personal stories connected to their Suta products. A notable example of this is the ‘With Love by Amrit’ collection, designed by a young artist on the autism spectrum, which resonated deeply with consumers, driving both conversation and sales.
Currently operating 16 physical stores across India, Suta plans to open 10 more this year, focusing on expanding in existing cities and entering Tier II locations, where offline engagement has proven particularly strong. These stores would be designed as welcoming community hubs, hosting workshops and events, serving as critical touchpoints for first-time customers who often transition to online purchases.
The brand's direct-to-consumer (D2C) approach, primarily through its website and mobile app, accounts for roughly 50 per cent of total revenue. Suta also maintains a presence on major Indian marketplaces like Myntra and Nykaa, contributing around 20 per cent of revenue.
Suta is also expanding up its omnichannel capabilities with city and pincode-level availability for faster deliveries. While renowned for sarees and blouses, Suta has diversified its product portfolio to include ready-to-wear, dresses, kurtas, menswear, kidswear, jewelry, and home décor, with plans to significantly grow these newer categories this year.
Tier II cities contribute 52 per cent of the brand’s online sales and 20 per cent of offline sales, with deeper customer engagement than metro areas. Globally, Suta has launched a dedicated international website and has pop-up plans for markets like Singapore, Dubai, Mauritius, Malaysia, and the US.
