The Sock Street closes new funding round at $1 million valuation

20 May, Mumbai 2025

India's first direct-to-consumer lifestyle brand redefining socks as bold fashion statements, The Sock Street has successfully closed a new funding round for an undisclosed amount. The company maintains a valuation of $1 million, demonstrating support from the investor community for their vision and growth plan.

Founded by media industry entrepreneur Shobhit Gaur and currently led by Udit Mayor, CEO, The Sock Street has already established itself as a category-defining player in the lifestyle essentials market. The brand's most recent investment will support its plan for rapid expansion, product development, and omnichannel access across the country.

.This new funding is a testament to the team’s relentless pursuit of excellence and the growing trust its investors and customers have placed in the company’s vision. Through this funding round, the brand aims to accelerate its journey towards making socks a global symbol of self-expression and sustainability.

Having witnessed an explosive growth since launching, The Sock Street has been expanding its online presence, increasing international demand, and building a loyal customer base throughout India. The company launches fun, pop-culture-inspired and luxurious collections created using sustainable fabrics.

Mayor adds, the new funds will drive The Sock Street’s global expansion, fuel design innovation, and enhance its omnichannel experience. Known for its bold, fashion-forward socks and collaborations with artists, the brand is capturing the attention of Gen Z and millennials.

With a strong focus on quality, sustainability, and plans to open 500 dark stores across India, The Sock Street is set to become a major player both online and offline.

This new influx of capital will help the brand double its product R&D, expand into global markets, and create hyper-local, immersive retail experiences, he adds further.

The funds will help the brand strengthen its supply chain, expand footprint into global markets, and accelerate its journey towards introducing more sustainable, performance-driven products, avers Saurabh Srivastava, Chief Business Officer.

Anuj Dhingra and Manu Gulati, Partners, Knit World Inc, say, The Sock Street’s unique brand proposition and commitment to disrupting the lifestyle essentials space offers tremendous potential for investors. The team’s passion, clear vision, and focus on quality and innovation convinced us to come on board as strategic partners.

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