The Souled Store opens pop-culture-inspired first flagship store in Jodhpur

19 February 2025, Mumbai

Leading Indian merchandise and lifestyle brand known for its quirky, pop culture-inspired designs, The Souled Store has opened its first flagship store in Jodhpur. Located in the heart of the ‘Blue City,’ the store offers a unique retail experience celebrating urban creativity and artistic expression.

Housed in a standalone building, the store is distinguished by striking graffiti art on its exterior walls. This edgy design creates a visually appealing landmark in Jodhpur's vibrant landscape. Inside, the store maintains a contemporary yet relaxed atmosphere, inviting customers to explore the brand's latest offerings.

The store is a testament to the brand’s desire to create something different, says Vedang Patel, Co-Founder, The Souled Store. Inspired by the city's rich heritage and creative spirit, the store offers a uniquely designed space, he adds.

The store offers pop culture-inspired The Souled Store's signature collection of clothing and accessories that emphasizes on quality and self-expression. The diverse product range caters to a variety of tastes, from fans of retro designs and comic book heroes to those seeking unique fashion statements.

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