The Souled Store plans 200 stores by December 2026, eyes venture into quick commerce
20 December 2024, Mumbai
Mumbai-based, digital-first brand, The Souled Store plans to expand its retail network to 200 stores by December 2026. Of these, the brand aims to open 60 stores by 2024-end which it plans to expand to 120 stores by December 2025, notes Harsh Lal, Co-founder.
Commencing its operations in 2019, The Souled Store currently operates 36 stores across 21 cities, spanning metros, Tier-I, and Tier-II locations. Having faced a severe financial in its initial five years, the brand grew into a Rs 30 crore business by 2018. It currently ships around 20,000 orders daily and has over 8 million registered customers on its platform.
Having a strong presence in the North, South, and West, The Souled Store has fewer stores in the Central and Eastern regions. It plans to expand in these regions over the next few years. The brand is also collaborating with quick commerce platforms to run pilots and experiments.
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