03 September 2024, Mumbai
Marking the brand’s foray into the overseas market, Tata Group's retail arm, Trent has launched its value fashion brand, Zudio in Dubai.
Located in Dubai Silicon Central Mall, the inaugural Zudio store is strategically positioned to cater to the area's growing demand for fashion, particularly among the Indian diaspora.
This store is Zudio's first outlet in the region besides being a pilot project for the brand's international expansion. It offers a wide range of trend-driven apparel and accessories for both men and women.
Asraf Ali MA, Executive Director, Lulu Group International, says, the inauguration of first international Zudio store at Dubai Silicon Central Mall marks a new chapter in fashion retailing.
Based on the customers’ response to this store, Trent plans to open a few more of the brand’s stores in other locations, shares a senior executive at the company.
The size of the Zudio stores typically ranges from 7,000 sqft to 10,000 sq ft. As of June, the Trent operates 559 Zudio stores across India, alongside 228 Westside fashion stores and 36 other lifestyle retail outlets. Launched over seven years ago, Zudio provides affordable fashion for young Indians.
