Leading lingerie brand Triumph International plans to expand its retail presence in India by opening 30 new EBOs by 2025. The brand aims to open these stores in both metropolitan areas and Tier II cities to provide a wider access to its customers. It recently opened its 19th EBO at Linking Road in Mumbai to showcasing a premium lingerie collection.
The brand’s new store embodies its commitment to offer a customised and elevated shopping experience to customers, says Ankur Damani, Commercial Director (Country Head) – India and Sri Lanka, Triumph International. The brand’s dedicated fitting areas and expert fit consultations help ensure perfect lingerie for all women.
Having witnessed a consistent growth in India, Triumph International has exhibited a strong performance throughout 2023 despite global economic challenges. The brand's deep understanding of the evolving preferences of Indian women and its dedication to providing innovative, comfortable lingerie solutions are some of the key reasons for its success.
Highlighting the brand’s strategy, Bhavin Devpuria, Marketing Head, Triumph Group (India and Sri Lanka), says, besides expanding its offline retail presence, Triumph is also investing in online channels, given the surge in online sales, particularly in top-tier towns. This investment offers the brand a promising path to further expansion and allows it to meet the increasing demand in cities across the country.
With adaptability to market trends being a key factor in its success, Triumph International continues to diversify its product offerings to meet the diverse needs of its customers. The brand recently launched the Cool Cotton Comfort collection, featuring bras and tops priced from Rs 999, designed to offer affordable comfort while catering to younger, Gen Z consumers.
Armed with a mission to create a space for women to help embrace their individuality, the new store offers a wide product range including briefs, lougewear, shapewear, trending bras, classic bras and everyday essentials. Through its product offerings, the brand aims to deliver high-quality lingerie solutions while providing a seamless, enjoyable shopping experience.
With over 138 years of experience across the globe and more than 23 years in India, Triumph International continues to strengthen its position as a leader in the lingerie industry. The brand remains a trusted name in the Indian retail market through its dedication to innovation, quality, and customer satisfaction.
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