Van Heusen Innerwear launches women's exclusive intimates store in Bangalore
30 March 2023, Mumbai
Van Heusen Innerwear, the well-known brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has increased its retail presence in south India with the opening of a flagship women's exclusive intimates store in Bengaluru.
The store, located in the Jayanagar area, covers an area of 1,500 square feet, the new store offers Van Heusen's comprehensive collection of lingerie, active, athleisure, and lounge wear for women.
The launch is aimed at expanding Van Heusen Innerwear's market presence, and the flagship intimates store is designed to provide a premium shopping experience to contemporary women with innovative solutions catering to their ever-evolving lifestyle.
Van Heusen Innerwear already has a strong network of over 160 exclusive stores and sells through multi-brand outlets, large format retail chains, and e-commerce platforms. With the addition of the Bengaluru store, the brand's footprint in south India has been significantly strengthened.
