VIP Clothing launches maiden range of branded handkerchiefs
27 December 2024, Mumbai
Expanding its accessories portfolio, leading innerwear brand, VIP Clothing has launched its maiden range of branded handkerchiefs.
A part of the brand’s strategic plan to diversify its offerings, the brand plans to transform traditionally unorganised categories into branded products.
Sunil Pathare, Chairman and Managing Director, says, having redefined the innerwear market with the power of branding, the company aims to make this essential everyday category more stylish and trustworthy. It also aims to cater to the consumers’ demands for branded essentials by focusing on the quality, durability and style quotient of its offerings.
Expanding its portfolio with new categories including socks, handkerchiefs, and complementary accessories, VIP Clothing plans to strengthen its portfolio by adding new categories.
